Tequila Talk

I was a brand ambassador for Maestro Dobel Tequila at Catch for Gotham Magazine’s party on November 15^th. I was hired by Select Promotions LLC for the event after being approved by the liquor client. They provided me with an outfit for the event consisting of a see-through black lace tanktop, a black skirt with pleather peplum, and long black gloves sporting DOBEL on the sleeves. (Super cute! I wish I could have kept it.) The look was completed with my hair styled in a bun, red lipstick, and heels.

          (photo cred to Cindy Ord, Getty Images)

                                (photo cred to Cindy Ord, Getty Images)

 

 I worked the promotion with another girl, Shoshanna.

                                               (photo cred to Cindy Ord, Getty Images)

We were responsible for giving cocktails made with Dobel to the guests and talking about the tequila. Maestro Dobel is the world’s first crystal-clear aged tequila – it’s made with reposado, anejo, and extra-anejo. 

                                                        (pages from Maestro Dobel booklet)

We served three different cocktails:

 - Twisted Tale: grapefruit juice, grenadine, agave nectar

 - Juan’s Addiction: orange juice, agave nectar

 - Great Escape: cucumber, basil leaves, simple syrup, lime juice, agave nectar 

We loaded our black, DOBEL marked, trays with four drinks at a time from the bar and made rounds throughout the lounge for two hours. The venue was packed and we had to lift our trays over the crowds while weaving through, but most of the time we only took a few steps before our trays were emptied. I expected the quick grabs – Who (at a party) doesn’t love unlimited free drinks?  

    (photo cred to Gotham Magazine, Twitter) 

Working the event was such a tease for me – I love tequila but I had to be a sober server. At least I walked away with a free bottle of Maestro Dobel – I couldn’t think of a better gift bag stuffer or goodbye. 

                                              (photo cred to Cindy Ord, Getty Images)

                                                        (photo cred to me)

Boosting Business

I worked both days of the NY Business Expo, November 14^th & 16^th, as a representative for the full-service advertising agency Eventige. 

                                              (cover of booklet distributed at expo)

                                                      (my badge)

 

I sat alongside another girl at the company’s table, backed by impressive signage that caught the attention of fellow expo attendees, and we gave info on the business to everyone that stopped by. Eventige does anything a company needs to effectively promote itself. It specializes in social media marketing, brand design, hosting events, and utilizing new digital technologies (to name a few things). Its focus is innovation and the company works to make its clients significantly stand out. Its client list is extensive and has a large range. Eventige is a new company, existing for two years, that is highly successful. It is based in New York, in midtown Manhattan, and has offices in several countries. Eventige enjoys operating in an untraditional way and there were small evidences of this at the expo: having two tables that were back-to-back and business cards with the texture of credit cards. Many expo-goers commented (positively) on the double representation and durable cards. They were also lured by the pop-out display of material squares supported by black metal bars that stood behind the table. 

                     (photo cred to me)

                                             (front&back of business card, photo cred to me)

Rows of tables lined the 69^th Regiment Armory, located at 25^th street & Lexington Ave., for the expo. Over a hundred businesses were in attendance and the setup looked like any regular informational fair, nothing fancy.

 

                    

                                       (from booklet)

Everyone networked with one another, giving and getting a bunch of business cards. All the people that I spoke with were polite and attentive, which was pleasant considering I’ve worked a lot of public events where I’ve had to interact with ridiculous people. The expo didn’t have many attendees separate from the exhibitors. The traffic was super slow and I think everyone was anticipating a bigger turnout. I also believe there should have been free snacks, no offense to ‘wichcraft who sold food at the event. (I heard its stuff is tasty.) Overall, the event was successful. I know Eventige definitely gained some clients and that’s the important thing.      

      (photo cred to me)

  

One of the most common answers to questions I was asked at the expo was “Yes.” Eventige’s services are highly individualized and the company is interested in all prospects. Alexei, founder & CEO of Eventige, and Roman, Events Director, are an engaging team, and that is the reason I agreed to work the expo (aside from monetary compensation of course). They offered me the position because of my good performance on another gig they booked me for.

SIDENOTE:

 – This summer I was a brand ambassador for three days at Boom Fitness. I stood/sat in the lobby of the gym and gave out (individually addressed) cards that listed specials to the members and I explained the main promotion. (They would get a free month at the gym for every person they referred –who signed up– and that person would pay a low enrollment-fee. The amount of people referred/free months was unlimited.) I found the posting for this job on Craigslist (where I find the bulk of my gigs). –

                                                        (all photo cred to me)              

                                         (photo cred to Eventige's Facebook page)

END OF SIDENOTE

Anyway, Alexei and Roman are super cool because they are chill while remaining professional and it is my pleasure to represent their business. I believe in the quality of their work and I appreciate visionaries.      

 (inside of Eventige brochure)

 (outside of Eventige Brochure) 

 (me & Amy, Day 1, photo cred to Benz Lenz Photography)

     (Day 2, photo cred to me)